Many of miHoYo’s early games center around anime schoolgirls battling hordes of zombies with 2014’s Honkai Gakuen 2 (released in the West as Gun Girl Z ) being their third game and their first commercial success. Liu Wei would rather recall in an interview watching in astonishment as his Alipay account (a Paypal equivalent created by Chinese giant Alibaba) continued to grow throughout the game’s first days. “I was young and had millions in my pockets,” he says. “Couldn’t have been more excited.” It wasn’t until their next title, Honkai Impact 3rd , however, that they truly had a worldwide breakout hit.
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The game’s success was a good thing, too – miHoYo spent an estimated one hundred million USD on the game’s marketing and development, making Genshin Impact one of the most expensive games of all time to produce , costing more after adjusting for inflation than The Witcher 3 .
Of course, astounding success in China means having to play ball with the Chinese Communist Party. On 24 September 2021 miHoYo elected a Party Committee, chaired by Liu Wei, making the company an official arm of the Party . Joining the Party, whether as a corporation or as an individual, is often a necessary step for social mobility and fewer than ten percent of applicants get in .
Maybe the most well-known bartending game out there, and one of the more popular visual novels in the west, Valhalla is a game with a very unique vibe about it. You’re a simple bartender just trying to live her life, gaining the money to furnish your room and cover rent all the while having a massive crush on your boss. Oh, and it’s set in a cyberpunk future where everything is kinda awful .
Of course, these disguises require plenty of work, too. For example, Agent 47 is an oddly excellent bartender. While at the fashion show in Paris, he can don the clothes of a bartender and create drinks of his own to serve, such as a Bare Knuckle Boxer. His talents are so great, you could say his drinks are to die for.
Whatever their personal politics may actually be, miHoYo’s leadership is taking the company’s motto – ” tech otakus save the world” – to heart with their sudden influx of Primogem-laced cash. Cai, Liu, and Luo are working with their alma mater’s medical school to develop brain-computer interfaces and are even investing in the research and development of nuclear fusion . With that level of reinvestment, who knows what miHoYo will do under their new branding of Hoyoverse, if Honkai Star Rail turns out to be another hit.
So logically, you might be wondering where bartenders fall into this. And well, one of the most famed characters of the series is King, the tuxedo-wearing bartender that’s appeared in almost every game. Sure, you can’t actually make any drinks with her, but this list never promised that. She is a bartender through and through.
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Honkai Impact 3rd’s free-to-play model made the game widely accessible, and miHoYo maintained a close relationship with the fanbase to ensure the game continued to be a product that players were interested in. The game featured 3D hack-and-slash gameplay , unlike previous titles which were primarily 2D shooters, and the setting was further developed through a manhua (manga) series released in China.
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Following Honkai’s success in Asia (garnering a million downloads in Japan within just two weeks of launch), the game quickly spread globally. Indeed, miHoYo’s Electro Regisvine strategy of cultivating a devoted fanbase may have worked a little too well; in 2021, a man was arrested for allegedly entering miHoYo’s studios with a knife with the intention of murdering Cai, Liu, and Luo because an exclusive bunny girl outfit wasn’t available to Chinese players.
The trio still wanted to create anime-style games despite the fact that these weren’t seen as profitable in China at the time. Liu Wei, who had become miHoYo’s president, believed this was an untapped market. He believed that content created by fans for fans would lead to repeat business by developing brand loyalty. Even as miHoYo’s fortunes would grow over the coming decade, most of the company’s early hires were players; miHoYo had yet to prove that anime games were a respectable business, which limited their applicant pool and bringing devoted players on board fit with the company’s philosophy that fans would make the best product.