Netherlands-based millennial-focused network Insight TV has partnered with blockchain platform MContent on a documentary series exploring the rise and future of cryptocurrencies.
The Blockchain Life (7×25′) looks at how the advent of Bitcoin has led to a digital gold rush that has seen cryptocurrencies become a global phenomenon.
Produced by Netherlands-based Villain Studios, the series covers topics including the potential impact of NFTs (nonfungible tokens) and how El Salvador adopted Bitcoin as its official currency.
Currently in production, The Blockchain Life will air on Insight TV’s linear, digital networks and social channels and will also stream on MContent’s streaming platform, which launches in December 2021.
It comes as proponents of blockchain technology maintain that it will transform media and entertainment, as recently reported by C21.
“Though it can be a tricky world to conceptualise, with the expertise of [cryptocurrency exchange company] Binance chain natives MContent on hand, we’re looking forward to introducing the world of cryptocurrency to our viewers and laying the groundwork for further shows in this exciting space. It has the potential to revolutionise the way viewers play their part in content creation,” said Arun Maljaars, VP of content and channels at Insight TV.
Umair Masoom, CEO and founder of MContent, said: “MContent was launched with a vision to revolutionise the content landscape by connecting retail investors to content creators using the power of tokenisation. Our coproduced series will become a key enabler for global mass adoption of Blockchain.”