Entain Group, one of the world’s leading entertainment conglomerates, has partnered with Theta Labs to release poker-themed video NFTs. The NFT drop will see Theta Labs provide the infrastructure to curate and power some of partypoker’s iconic and historical moments. Also, the NFTs will feature drops from partypoker LIVE. The specifics of the NFT drop will be provided in due course.
The NFTs will be on partypoker.com’s integrated NFT platform’s application, making it a seamless customer experience. Additionally, the platform will support primary sales and serve as an NFT marketplace for secondary sales. Partypoker will be the first of several NFT launches for Entain Group’s subsidiaries in a long-term partnership with Theta Labs. ThetaDrop, which is among the most sought-after NFT platforms, will churn out the NFTs.
Theta Labs was an informed choice by Partypoker, considering it is a trailblazer in blockchain-centric media and entertainment. Also, the Entain Group was keen on adopting an environmentally friendly technology. Theta Labs has a rich portfolio, having worked on NFT projects with renowned brands like Jukin Media, Katy Perry and Fuse Media.
We are pleased to partner with Theta Labs, a like-minded technology innovator and a distributed video delivery pioneer”.
Valery Gelfman, Chief Product Officer, Entain Group
Valery Gelfman, Chief Product Officer at Entain, lauded the partnership. She termed it the continuation of its innovation to bring new and exciting experiences to customers.
On his part, Theta Labs CEO Mitch Liu expressed his excitement at working with Partypoker and Entain Group. He stated that the partnership was the first time Theta Labs was licensing its white-label NFT platform to a company of Entain Group’s stature.
About Partypoker and Entain Group
A subsidiary of Entain Group, Partypoker is one of the world’s leading poker brands. Entain Group is a publicly-traded FTSE 100 company with a large footprint in the global betting and gaming industry. Other brands under Entain Group include bwin, Ladbrokes, Eurobet, SportingBet, FoxyBingo, PartyCasino, Gala, CasinoClub, Neds, Coral, CrystalBet and Gioco Digitale. Partypoker is the group’s leading poker brand.
About Theta Labs
Theta Labs is a leading platform for blockchain-based video and entertainment services. Its premier platforms include Theta Network and Theta.tv, which provides decentralized live streaming services. Theta Network’s ThetaDrop is the latest addition to Theta Labs’ product range. It is a dedicated NFT marketplace, developed in partnership with Katy Perry, World Poker, Fuse Media and Jukin Media. Theta Labs’ enterprise validator and governance council consist of some of the world’s biggest companies, including Google, Binance, Samsung, and Sony.