As the digital landscape continues to welcome traders of NFTs and cryptocurrency, prominent names across all business sectors have also begun to get involved; one of the latest joiners is the Italian luxury fashion brand Off-White, founded by the late Virgil Abloh. Recent reports state that Off-White customers will now be able to purchase products using cryptocurrency in its flagship stores—the London, Paris and Milan branches, specifically.
In addition, Off-White has also announced that there will not be a payment limit, meaning you can spend as much as you want in-store using Ethereum, Bitcoin, Binance, Ripple, or Tether.
It isn’t the first time the luxury streetwear label mentioned its plans regarding Web3 either, as Abloh teased his ideas for an NFT project and DAO last year. Whatever the legend had in mind, Off-White’s acceptance of cryptocurrency is an obvious progression of embracing new technology.